According to the new report published by Grand View Research, the global incontinence and ostomy care products market growing at CAGR of 5.2% From 2013 to 2020, increasing incidences of obesity and mounting cases of unmet medical conditions of patients are few of the factors driving the market demand.

In 2012, the global incontinence and ostomy care products market was worth USD 11.50 billion. Rising aging population, increasing incidences of obesity and mounting cases of unmet medical conditions of patients are few of the factors driving the market demand.

Prevalent cases of incontinence, ulcerative colitis, inflammatory bowel diseases, Chrohn’s disease, rising health concerns and increasing patient awareness are some other factors leading to an increase in the demand for incontinence and ostomy care products.

Increasing geriatric population is anticipated to drive the overall growth of the incontinence and ostomy care products market. As per the estimates of the World Health Organisation (WHO), global population aged over 65 years is expected to rise from 780 million in 2010 to 975 million in 2017. Thus, growth in geriatric population is expiated to result in rise in target population. According to another report from WHO, women are found more susceptible to incontinence compared to men. Therefore, women are expected to dominate the customer base of the overall market.

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